SAIC Volkswagen ID. Store X settled in Chengdu

IIA learned that SAIC Volkswagen's digital city showroom ID. Store X is located in Chengdu in southwest China. ID. Store X integrates brand experience, online celebrity check-in, product display, customer sales and other functions, and will help the ID. series of pure electric new energy vehicles go on sale with new retail formats.

Chengdu ID. Store X perfectly embodies the location strategy of allowing products to enter the central area of the city. The Taikoo Li Exhibition Hall is located in Chengdu's most important urban development business district, with Chunxi Road and IFS International Financial Center in the north, Silverstone Plaza in the west, and Taikoo Li and Jingrong in the east. At the same time, directly above the ID. Store X store is the famous naked-eye 3D giant screen, and it is adjacent to the sports fashion brand store.

On the second floor of the exhibition hall, the car on display and the dazzling picture of the parking screen are very visually impactful. An ID.4X seems to be rushing out of the window and driving into the air. The exhibition hall also uses face recognition, 16-screen digital vehicle configuration, 3D printing MEB platform "three-electric" model and 5G real-time interconnection technology, through more intuitive display and experience, making car selection and car purchase easier and more efficient.

At the beginning of December 2020, SAIC Volkswagen's first digital city showroom ID. Store X settled in Hangzhou, which has both natural geographical advantages and warm service experience. It is reported that this year, more digital city showrooms will also be located in Shenzhen, Shanghai, Beijing, Guangzhou and other places. In the next one and a half years, more than 40 city showrooms are expected to open in 29 key cities.